Complete Amazon Affiliate Marketing Guide

Quick Start Guide

Complete Amazon Affiliate Marketing Guide

Welcome to the complete Amazon Affiliate marketing guide! This guide will guide you through step by step on how to get started making money with the Amazon Affiliates scheme. This guide is written from a UK perspective but the same principles apply to other countries where Amazon run an affiliates scheme

What is the Amazon Associates Program?

Amazon’s affiliate program is a pay for referral program that gives users of its affiliate scheme a commission for every instance a referral from your site enables them to get a sale on Amazon. In essence, if a visitor to your site clicks a link that refers a user to an Amazon product and then subsequently buys that product, that means that you as the website owner will get a percentage of that sale. Sounds great right? That’s because it is! As we all are aware Amazon has gone from strength to strength in recent years and now sells almost anything you can imagine. Commissions for items vary, so it is important to understand the commission rate before jumping into a specific niche.

How does Amazon’s affiliate program compare to other affiliate programs out there?

Anyone who works on Amazon affiliates for the majority of their income would admit that the majority of the commissions for Amazon products are very low compared to many other affiliate programs. Part of the beauty of Amazon affiliate though is that you get a commission for everything someone buys on their shop (for qualifying products), not just the product you referred. This means that the earning potential is a little bit bigger than the commissions would suggest.

How does Amazon’s affiliate program work?

So how exactly does Amazon’s affiliate program work? Well, it is very simple really: You sign up at https://affiliate-program.amazon.co.uk/ or https://affiliate-program.amazon.com/ for (US). Once you have signed up you will have to enter your site details and your category that you will market in. You will then need to get a commission within a set period to keep your account. For most websites this should be fairly straight forward if you are committed.

Which countries does Amazon run affiliate programs in?

Amazon runs affiliate programs in the following countries. You can sign up to each of the different countries affiliate programs using the links below.

Why you need to become an affiliate marketer for Amazon

For anyone who works in affiliate marketing it is often true that they start off using Amazon Affiliates and then move on to other affiliate schemes following that. Amazon affiliate scheme is great for beginners as the scheme is simple to join and as long as you follow the rules around Amazon affiliates then you should avoid getting banned. Black Hat tactics are not permitted in terms of Amazon Affiliates, so don’t think you can easily spam your way to success on this program.

  • Amazon is one of the biggest and most trusted websites in the world
  • Easy to get started
  • Wide range of products on offer. Amazon boasts one of the biggest product catalogues on the internet.
  • Commissions for everything a customer buys at Amazon

Amazon affiliate marketing: Pros and Cons

One of the big Pros around the Amazon affiliate marketing program is the size of the offering. Amazon has one of the largest product catalogues in the world. That is a fairly big pro! This means that you can set up an Amazon Affiliate site around pretty much any niche and make it your own.

The Cons are that there is no quick way to success with Amazon Affiliate. It takes time. If you already have a platform that is getting considerable traffic then monetising that traffic shouldn’t be that difficult, but if you are starting from scratch then you may find some difficulty in getting started with affiliate.

The Commissions are also fairly low for certain categories and Amazon have actually lowered their commission rates this year much to the annoyance of amazon affiliates around the world. Amazon’s commission structure depends on which territory you are an affiliate for.

Amazon UK Affiliate commissions list

Product CategoryStandard Commission IncomeSpecial Conditions
Amazon Fashion: Clothing & Accessories, Shoes, Handbags, Wallets, Jewellery, Watches, Luggage, Amazon Fashion Women, Men and Kids Private LabelDirect Qualifying Purchases:
11%Qualifying Revenues per month = less than £2,500
12%Qualifying Revenues per month = £2,500 or more
1.5%Indirect Qualifying Purchases
Handmade10%
Personal Care Appliances, Health and Personal Care, Stationery and Office Supplies, Baby, Grocery, Pet Products, Car & Motorbike, Beauty7%
Home: Furniture, Home Improvement, Home, Kitchen & Dining, Patio, Lawn & Garden, Power & Hand ToolsDirect Qualifying Purchases:
7%Qualifying Revenues per month = less than £40,000
8%Qualifying Revenues per month = £40,000 or more
1.5%Indirect Qualifying Purchases
Hobbies: Outdoor Recreation, Toys & Games, Sports & FitnessDirect Qualifying Purchases:
6%Qualifying Revenues per month = less than £7,500
7%Qualifying Revenues per month = £7,500 or more
1.5%Indirect Qualifying Purchases
Books, Kindle eBooks, Music, Musical Instruments, DVD and Blu-Ray, Software, Beer, Wine & Spirits, Digital Video Games, Business Industrial & Scientific Products5%
Amazon Devices: Fire TV, Kindle and Echo Devices and AccessoriesDirect Qualifying Purchases:
4%Qualifying Revenues per month = less than £7,500
7%Qualifying Revenues per month = £7,500 or more
1.5%Indirect Qualifying Purchases
Computer, Electronics, Video Games, Camera, Major Appliances, Digital Software3%
Home Entertainment, Smartphones and Mobile Phones1%
Prime Wardrobe Purchases, Gift Cards0%

How to become an Amazon affiliate: Step-by-step guide

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Amazon affiliate eligibility requirements

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Amazon affiliate commission

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How to earn money as an Amazon affiliate

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Find your niche

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Keep creating content regularly

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Innovate with different mediums

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Keyword research

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